OTPP KNOWLEDGE CENTRE
GIVING AN INTERNAL DEPARTMENT LEGITIMACY AND BRAND AWARENESS
THE CHALLENGE; As an internal department at the OTPP the Knowledge Centre is responsible for all the research helping direct the OTPP’s investments. The department had an important function but was lacking visibility.
HOW WE HELPED: We came up with the idea to treat the department like it was an outside supplier in need of its own visual identity. The branding of the department would help to lend credibility and as the services expanded outside of the OTPP the necessary steps had been taken to create legitimacy. Along with the logo and stationary an internal webpage, presentation templates and brand standard kit was produced. Of particular interest to the Knowledge Centre was the brand standards kit as it gave them a framework to bring professional polish to their work.