CAMPBELL’S FRESH NOTES
BRINGING AN OLD FASHIONED NEWSLETTER INTO A DIGITAL ERA AND PAIRING IT WITH SOME EXCITING PACKAGING AIMED AT ENGAGING RETAILERS AND NUTRITIONISTS
THE CHALLENGE: Old fashioned newsletters which had little or no audience and were being produced quarterly with no return on investment. Missing out on modern ways to bring content to retail managers and nutritionists.
HOW WE HELPED: Taking a cue from the print newsletters we started by breaking down the initial idea for an app into bite size pieces. Wanting it to be simple to navigate to aid in creating more of a connection between products and stories the landing page was designed to quickly introduce products. Allowing retailers to see what was new or updated at a glance. Once a product was chosen a page featuring all the product information was presented, an article on the product along with links to the packaging, shipping, nutrition and display information. Another feature was a bar code scanner allowing users to go directly to any products page. As there was still a need to physically send out product samples custom printed shipping boxes were designed to quickly identify to retail managers and nutritionists that new products were available.